On-demand webinar
Rising Ad Costs? Smarter eCommerce Strategies to Stay Profitable
Your webinar takeaways:
- Why CPMs are rising in 2025 and how to prepare.
- Cut costs using TikTok Shop, YouTube Shorts, and Meta.
- Optimize ad budgets without sacrificing growth.
- Recognize key moments to pivot and protect revenue.
- Pinpoint rising CPCs—competition, bid strategy, or algorithm changes.
63%
of eCommerce brands say ad costs are growing faster than revenue.
30%
of marketers have cut spend on Google to invest in TikTok Shop.
2.3x more
engagement on YouTube Shorts vs. traditional mobile ads.
58%
of Meta advertisers plan to restructure their campaigns in 2025 due to cost pressures.
Ad Spend Is Rising
CPM (Cost Per Mille) prices have surged by 2% to 10% since 2021, making it more expensive to achieve the same visibility. If your ad budget isn’t working as hard as it used to, you’re not alone. Learn how to cut costs without sacrificing growth in our upcoming live webinar.
thought leaders
Your Speaker Lineup
Meghan Houston
Managing Partner
Meghan Houston, Managing Partner at Go Fish, is a powerhouse in digital marketing, with over six years of expertise driving transformative growth for top brands including Olaplex, Zappos, EY, Jelly Belly, and more. Known for her strategic vision and hands-on leadership, Meghan excels at turning complex challenges into measurable successes, helping clients thrive in today’s ever-evolving digital landscape
Melissa Knowlton
Senior Director of Paid Media Paid Search
Melissa has been with Go Fish for over 4 years, where she manages clients’ holistic PPC strategies (search, display, video, and discovery campaigns) on Google Ads and Microsoft Ads, and oversees a team of specialists and managers who support clients across industries. Melissa holds a degree in Marketing from Champlain College.
Ethan Kramer
Managing Partner & Social Media Practice Leader
Ethan Kramer is a seasoned entrepreneur and the founder of EK Creative (now Go Fish), a trailblazing social commerce and digital marketing agency, a certified CommentSold Partner, and one of the first TikTok Shop Partners in the US. Ethan and his team have helped clients generate over $1,000,000 in GMV (gross merchandise volume) on TikTok Shop—in under 28 days—solidifying our leadership status in leveraging emerging platforms for eCommerce success.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.