Government & Non-Profit
Contact Us Digital Marketing Agency
Increase program visibility, engage your community, and expand mission impact with a data-driven digital marketing agency trusted by government entities and nonprofits.
Industry Expertise
With clients like state agencies, housing authorities, and nonprofits.
Mission-Driven Results
Our strategies are backed by data and proprietary AI tools to help you increase public participation, service adoption, and community engagement
Strategic Marketing to Support Public Outreach and Civic Impact
At Go Fish, we deliver comprehensive digital strategies for government agencies and nonprofit organizations. From housing and education to public health and civic programs, we align marketing with mission, driving awareness, engagement, and public service participation.
Our channel mix includes local and entity-based SEO, paid media, digital PR, and generative engine optimization (GEO), executed with full accessibility compliance and trust-building messaging. Whether you’re promoting a housing voucher program, launching a seasonal campaign, or expanding donor reach, our strategies are designed to align with your operational goals and community impact objectives.
Every campaign is built on measurable outcomes, such as application submissions, service page visits, qualified leads, donation volume, or public engagement. We track metrics that matter to mission advancement, not just clicks.
A Digital Marketing Approach Designed for Civic Impact
We combine proven strategy frameworks with community-first messaging and ethical marketing practices. Whether you’re launching a new civic initiative or amplifying an existing program, our approach blends audience research, stakeholder input, and real-time performance data to deliver scalable results.
Deploy Proven Frameworks for Public-Facing Programs
We apply tailored frameworks that combine local SEO, paid search, social advertising, and GEO to activate the right outreach channels, maximizing visibility for key services while meeting accessibility and compliance standards. We help you meet constituents where they search, engage, and act.
Engage the Right Audiences with Data & Empathy
We use behavioral insights, intent-based segmentation, and culturally responsive messaging to engage the communities most affected by your work. Campaigns emphasize clarity, trust, and action—encouraging users to apply, register, attend, or contribute.
Transparent Reporting, Purpose-Aligned KPIs
From grant compliance metrics to internal performance goals, our reports align with the operational needs of your organization. We provide custom dashboards tracking actions like form submissions, engagement rate, cost-per-action, and geographic distribution of outreach success.
Digital Marketing Services for Government & Nonprofit Clients
We deliver digital marketing programs that help mission-driven organizations increase visibility, boost participation, and earn public trust. Our work is rooted in compliance, accessibility, and measurable community impact, ensuring your initiatives reach the people who need them most.
SEO
Our SEO strategies help government agencies and nonprofits appear prominently in both search engines and AI-powered platforms like Google’s AI Overviews and ChatGPT. We implement structured data, accessibility-compliant markup, and GEO optimization to surface key service pages—such as program eligibility, application instructions, or donation portals, during high-intent searches.
Digital PR
We craft media strategies that legitimize and amplify your message through targeted outreach to journalists, civic news outlets, and mission-aligned publications. Whether announcing a new initiative, promoting a community success story, or responding to a public need, our digital PR campaigns help increase visibility and trust among your target constituents.
We also secure high-authority backlinks that improve SEO while elevating brand authority—an essential factor in building credibility with both search engines and stakeholders. Our PR efforts support goals like public education, voter engagement, donation campaigns, and awareness building around social causes.
Paid Search
We build and manage paid search campaigns that drive qualified traffic to your programs and initiatives, whether you’re seeking new applicants for a housing program, registrants for a public health screening, or donations during a giving campaign. Our keyword strategy blends service-related queries with location-based modifiers and urgency signals to reach audiences in real time.
Using platforms like Google Ads, Performance Max, and display retargeting, we maximize your budget efficiency and ensure ads appear where they’ll have the most impact. All campaigns are optimized for compliance, cost per action, and total community reach, keeping your goals and public mission front and center.
Social Media Marketing
We develop organic and paid social campaigns that educate, activate, and connect with your audience across platforms like Facebook, LinkedIn, Instagram, and TikTok. From program awareness and event promotion to volunteer recruitment and donor outreach, our content strategy is designed to inform and inspire action.
Paid social campaigns are layered in with geo-targeting and interest-based segmentation to ensure key messages reach the most relevant populations. We also provide creative direction, ad copywriting, and campaign testing to maximize engagement and lower your cost per result, while maintaining your tone, brand guidelines, and values.
Get Started With Us Today
Learn more about our government & non-profit digital marketing services. Get in touch with us to get a free audit and custom strategy.
Featured case study
Driving Growth for a Mission-Driven Brand
The Human Rights Campaign partnered with us to amplify visibility and drive meaningful support during Pride Month. With a mission-first, data-led strategy, we built a campaign that inspired action and delivered real impact across channels.
1000%+
Google Search ROAS
703%
Meta ROAS during Pride Month 2024
Featured Case Study
Organic Traffic Improvement For Nonprofit
We addressed key structural SEO issues, strengthened site performance, and improved organic visibility—empowering this nonprofit to reach more people and amplify its mission online.
126%
Increase in organic traffic
Trusted by Industry Leaders Worldwide
Expertise Across Civic and Mission-Driven Sectors
We specialize in helping organizations that serve the public good. From city governments and health departments to workforce development nonprofits and environmental advocacy groups, our digital marketing solutions are built to increase participation, inform communities, and amplify impact.
Housing Authorities & Urban Development
We help city, state, and federal housing authorities improve outreach for affordable housing, rent assistance, and homebuyer programs. Our campaigns target qualified applicants through geo-targeted search and social strategies while ensuring messaging is clear, inclusive, and culturally responsive. Whether you’re promoting Section 8 waitlists or housing stability programs, we position your offerings for maximum public visibility and trust.
Public Health & Wellness Programs
We support public health departments, nonprofit clinics, and health coalitions in building awareness for vaccination efforts, behavioral health services, and wellness programs. From education campaigns on preventative care to outreach for mental health screenings, we execute marketing strategies that connect vulnerable communities to critical resources, while ensuring HIPAA-compliant messaging across all channels.
Education Access & Workforce Development
Whether you’re running a scholarship foundation, trade school, or upskilling initiative, we help you reach learners and job seekers with search- and social-based campaigns. We highlight benefits, accessibility, and outcomes, so that students, parents, and returning workers are inspired to act. Our strategies drive inquiries, registration volume, and lead-to-enrollment conversion, all while supporting your broader mission to close education gaps.
Environmental & Advocacy Organizations
For nonprofits and coalitions advancing climate action, food security, housing rights, or other causes, we provide digital support that builds public momentum. Our strategies include storytelling campaigns, donation funnel optimization, SEO for issue-based content, and PR strategies that bring earned media exposure to urgent initiatives. Whether you’re mobilizing around a bill or launching a petition, we make your message visible, persuasive, and actionable.
Frequently Asked Questions
FAQs
How do you help government and nonprofit clients with generative engine optimization (GEO)?
Generative Engine Optimization (GEO) is essential for increasing visibility in AI-powered search environments like Google’s AI Overviews, Bing Copilot, and ChatGPT. We structure your site content using schema markup, entity embedding, and program-specific copy designed to be retrievable through query fan-out processes.
This ensures that your program eligibility, service area details, or donor impact stories are cited directly in AI-generated summaries, boosting discoverability during research-driven queries and positioning your organization early in the digital journey.
What marketing strategies does Go Fish use to grow public sector brands?
We implement full-funnel, omnichannel strategies tailored to the public good, including:
- Local & Entity-Based SEO: Boosting visibility for programs by optimizing topical relevance, location data, and accessibility.
- Paid Search Campaigns: Driving enrollment, applications, or donations with keyword targeting across Google Ads and Performance Max.
- Social Media Campaigns: Using organic and paid posts to reach civic audiences, promote events, and share impact stories.
- Digital PR & Authority Building: Securing local and national coverage, amplifying success stories, and strengthening backlink profiles.
- Landing Page & UX Optimization: Improving user experience, form accessibility, and ADA compliance to increase conversions.
What KPIs do you focus on for nonprofit and government clients?
Our performance metrics are mission-aligned and tailored to your specific outcomes. We track:
- Application or Registration Volume: Total program signups or service access.
- Cost Per Action (CPA): The average spend to drive one application, registration, or donation.
- Awareness Growth: Search impressions, page views, and media mentions.
- Engagement Metrics: Likes, shares, click-through rates, and time on page.
- Equity & Reach Analytics: Understanding who is being reached by geography, demographic, and behavior.
Do you offer custom reporting for grant compliance and stakeholder presentations?
Absolutely. We provide detailed, presentation-ready reports tailored to funders, boards, or internal operations teams. Our custom dashboards track:
- Channel performance (SEO, paid media, social).
- Conversion flow (form starts, completions, funnel drop-offs).
- Equity metrics (audience diversity, geographic reach).
- Goal-specific metrics (application counts, donation growth, event RSVPs).
Reports can be delivered on a monthly, quarterly, or ad hoc basis, ensuring you’re always prepared for grant reporting, executive reviews, and board updates.
Generative Engine Optimization Strategies (GEO) for 2025
Generative Engine Optimization (GEO) strategies are the set of practices designed to make content retrievable, re-rankable, and reference-worthy within AI-generated search results, such…
What is Generative Engine Optimization (GEO)? Guide for 2025
Generative Engine Optimization (GEO) is the emerging practice of optimizing content so it is visible, referenced, and cited within AI-generated answers from systems…
Search engine bots have limited time and resources when they visit your site. If that time isn’t used wisely, key pages can be…
Top Generative Engine Optimization (GEO) Agencies and Thought Leaders
Generative Engine Optimization (GEO) — sometimes referred to as AEO (Answer Engine Optimization) or AI SEO — is the practice of optimizing content…
Use Screaming Frog Custom JavaScript to Pull Google Search Results for Your Pages Target Topics
One of the most efficient ways to understand how Google might interpret and rank your content is to examine who else is ranking…
Why Clicks Don’t Count: What the Best CMOs Are Tracking Now
Clicks don’t tell the whole story anymore. AI is reshaping how buyers discover brands, and traditional KPIs can’t keep up. In this guide,…