How We Helped Increase Site Revenue More Than 50% the First 3 Months Through Meta Ads

Clean Fit. Clear Results.

Mediclo scaled Meta Ads with precision—driving sustainable growth through smart targeting, creative testing, and a strategy built to convert.

Mediclo is a premium sustainable medical apparel brand that cares for both people and the planet. From eco-friendly materials that maintain quality, style, and comfort to ethical, environmentally responsible production and distribution, Mediclo is committed to making sustainability a healthcare practice that cultivates a higher quality of life for all.

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the challenge

No ROAS goal, no growth plan

Prior to working with Go Fish, Mediclo didn’t have a return on ad spend (ROAS) goal for Meta Ads or a ROAS optimization strategy. We helped them set a profitable ROAS goal (500%) that allowed for flexibility within our ad spend each month.

Services

Paid Social

We wanted help optimizing our Meta Ads to drive more business and solid ROI, and we were pleasantly surprised by the results we got with Go Fish! Their team helped us define ambitious targets and knock them out of the park.

Candice Kang, COO, Mediclo

strategy

Full-funnel. Fully aligned.

A Full-Funnel Approach

Go Fish launched a full-funnel strategy with a heavy focus on cold prospecting to build up Mediclo’s existing customer base. We leveraged Meta’s automated Advantage+ shopping campaign for new customer acquisition, utilizing Meta’s algorithm to find the most qualified new users willing to make a purchase. In addition, we applied more manual targeting, adding in nurses, doctors, and medical students to help elevate the audience.

Smart Retargeting

We targeted all site visitors, email lists, and past purchasers with a dynamic remarketing campaign, with focus on targeting people who viewed or added an item to their cart within a given period of time.

New Launches & Connections

In addition to running evergreen ads, Mediclo also wanted to focus on new launches and collections. To advertise the new launches, we broke each collection into its own Advantage+ Shopping campaign and let Meta determine the targeting.

results

Meta became the

Short-term test. Long-term success.#1 revenue driver

$700%

ROAS on new customer acquisition in the first month.

Smart targeting and a refined funnel turned early spend into serious return- fast.

50%

Increase in website revenue in the first 6 months.

Performance strategy paid off, making Meta the top revenue-driving channel.

10%

New customer reach growth on Meta every month since kickoff.

Steady growth fueled by optimization and reach.

What started as a 30-day project to optimize Mediclo’s Meta account to start driving revenue became so successful that Mediclo switched to a monthly auto-renewing agreement with Go Fish. In the first three months of our partnership, our Meta efforts helped increase Mediclo’s website revenue by 50% YoY, with Meta as the #1 revenue source.

By optimizing Mediclo’s Meta account to capitalize on quality users, we saw Meta revenue increase each month. Having determined that a healthy goal would be 500% ROAS, we exceeded that in the first month while also driving more revenue—reaching $95k in revenue after ~4.5 months. On top of that, Mediclo’s new customer acquisition reach has grown each month by at least 10% MoM since we began.

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