Doubled organic sessions. 2X’d SaaS trials. No ads required.

We partnered with Knack, a leader in the no-code space, to scale their organic visibility and fuel SaaS trial growth. Their goal: double organic sessions within 12 months, attract more qualified traffic, and create a seamless path from discovery to trial. With competition intensifying and the market evolving quickly, Knack wanted a scalable SEO strategy that could drive measurable results today, while laying the groundwork for future growth with AI-driven optimization.

We developed a full-funnel SEO framework to expand Knack’s reach, strengthen its presence in competitive verticals, and convert high-intent visitors into trial users, while keeping pace with shifting search trends and new AI-driven opportunities.

Here’s how it worked:

1. We Met the Market Where It Was
   We focused on Knack’s highest-opportunity verticals, like healthcare, construction, and CRM, and built content clusters tailored to each. These weren’t blog posts for the sake of SEO. They were mini-sales funnels built to pull people in, guide them through their problem, and connect them to the right solution page.
2. We Outranked Giants with Better Info
   Rather than trying to outspend larger competitors, we targeted high-value keywords and created content with unmatched depth and clarity, earning top rankings through quality and relevance.
3. We Built a Bridge from Curiosity to Conversion
   Every piece of content linked directly to a relevant product or solution page, ensuring a natural flow from information to action. The result: visitors moved seamlessly from curiosity to trial sign-up.
4. We Published Like a Machine, with a Brain
   We implemented a high-output editorial workflow that consistently published optimized, performance-ready content. Each asset was monitored and refined to stay competitive in both traditional search and AI-driven result surfaces.

Execution

Tactics and techniques used:

• Full-Funnel Content That Converts: Balanced 50/50 ToFU and MoFU content around vertical-specific use cases like construction, CRM, and property management.
• SERP Disruption Strategy: Targeted transactional-dominant results with rich informational content, ranking pages in top positions within weeks.
• Rich Content, Real Results: Used tables, visuals, and strategic FAQ sections to boost time on page and outperform higher-authority domains.
• On-Page Wins That Drive Trials: Refined metadata, headings, and topic coverage to lift rankings on solution pages.
• Cluster Strategy That Closes the Loop: Linked every blog and guide to a related transactional page, increasing trial-driven conversions.